User Testing talk and workshop

Mind the Gap

In 2017 I had the opportunity to run a talk on User Testing for 15+ clients, focusing around Google Analytics. In the event I talked on how to get the most out of Google Analytics depending on the type of users, how to effectively setup and use event tracing and on how Goals can be used to track business goals. Also part of the event was a small workshop to show, using real world data, how to drill down to get the most out of the user data.

Here are a few related archived articles I wrote in connection with the above talk:

https://web.archive.org/web/20180123000841/http://www.adelphi.digital/articles/creating-a-better-experience-by-tracking-microinteractions/

https://web.archive.org/web/20180224043809/http://www.adelphi.digital/articles/useful-01_heatmaps/