Case Study: IA card sorting and user personas

Catholic Education Melbourne –


On the site redesign we had large task of cleaning up a very extensive IA which had evolved over the years to become confusing with a lot of overlapping areas/content. The main concern being multiple different types of used used the site for very different reasons, so we needed to break out what was important to who needed to see what information.


Based on the kick off meetings and our own research we created 12 user personas of all the different demographics that used the site; this included staff, parents, teachers and students. Once we had the user personas fleshed out we went back to the basics by printing out all the pages for a large card sorting session with the clients. This was to distinguish which pages were the most important and which pages could be grouped together better.


Once completed and the site rebuilt there was a much clearer distinction for the areas most needed for each user type.